Most ad-free versions of apps are $.99, yet this is $2.99. It seems a little much for no extra features. MyFitnessPal is free, and only has a banner ad (no video ads). It also has the meal groups in the free version. You want us to pay monthly for meal groups. The free version should have meal groups and banner ads only. The subscription service should have no ads, and all of the extra features it already has. Negating the need for a $2.99 app.